1950s “Don’ts For Dieters” Booklet: Advice from the Stars

Here are some wise Hollywood “diet don’ts” followed by their own “dos” from Alfred Hitchcock and Doris Day found in my booklet printed circa 1959 by National Research Bureau:

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Weight Watchers Before & After 1973

From inside the 5th anniversary Weight Watchers of Arizona booklet featuring recipes from executive chef, Franco Palumbo, “The chef who lost his pot.” January 29th through February 3, 1973 was officially proclaimed “Weight Watchers Week” by the governor of Arizona.

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1950s “Tubby Hubby” Diet Booklet

As you can see, this rare little vintage diet booklet by Josephine Lowman has spent a lot of time in the original owner’s kitchen evidenced by lots of what looks like cookery splatter. It was tucked inside an old cook book I purchased at an estate sale. Lowman promises: “It’s simple to recondition a used, slightly misshapen husband.” Continue reading “1950s “Tubby Hubby” Diet Booklet”

Sylvia of Hollywood: Chill Out

Successful weight loss and overall well-being requires that we practice stress reduction. If you’re stressed it will be more difficult to stick to a new eating routine. Here are some tips from Sylvia:

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No More Alibis!

Are you one of the millions of people whose resolution for the New Year is to lose weight? Are you tired of all of the new claptrap and never-ending studies that suggest being overweight has nothing to do with how much you eat, or move, or don’t move? Are you looking for old-fashioned advice that works if you work it 30s Hollywood style?

Sylvia of Hollywood is here from the 1930s to rescue your figure! Continue reading “No More Alibis!”

Joe Bonomo: Beautify Your Figure

Joe Bonomo, a mid-century Hollywood fitness and beauty expert published numerous booklets and workbooks on how to achieve health and beauty. “Beautify Your Figure” is contained in “The Golden Dozen” Little Pocket Manuals from the 1960s. Click the booklet for some samples.

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Diet or Die: The Dolly Dimples Weight Reducing Plan

Celesta “Dolly Dimples” Geyer’s reflections on life as the circus side show “fat lady” and her quest to save her life by losing weight are shared in her 1968 book. Ms. Geyer lost over 400 pounds and was entered in the Guinness Book of World records as “The World’s Greatest Dieter.”

Mr. Peanut’s 1970s Vintage Diet

Here we have a glimpse of vintage diets through the Monocle of Mr. Peanut. Mr. Peanut suggests kids take note of the calories they consume and promotes the importance of weighing in. Caution: Mr. Peanut doesn’t hold back his displeasure of what he sees!

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