1950s “Don’ts For Dieters” Booklet: Advice from the Stars

Here are some wise Hollywood “diet don’ts” followed by their own “dos” from Alfred Hitchcock and Doris Day found in my booklet printed circa 1959 by National Research Bureau:

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Weight Watchers Before & After 1973

From inside the 5th anniversary Weight Watchers of Arizona booklet featuring recipes from executive chef, Franco Palumbo, “The chef who lost his pot.” January 29th through February 3, 1973 was officially proclaimed “Weight Watchers Week” by the governor of Arizona.

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1950s “Tubby Hubby” Diet Booklet

As you can see, this rare little vintage diet booklet by Josephine Lowman has spent a lot of time in the original owner’s kitchen evidenced by lots of what looks like cookery splatter. It was tucked inside an old cook book I purchased at an estate sale. Lowman promises: “It’s simple to recondition a used, slightly misshapen husband.” Continue reading “1950s “Tubby Hubby” Diet Booklet”

Nutrition Advice for Kids from 1971

I have a groovy nutrition booklet for kids from 1971 called Mystery at the Food Power Tower published by the “National Live Stock and Meat Board.” Other than a creepy clown that prohibits adults from entering the tower with their children (and parents who entrust them to the clown), it offers some sensible, straight-forward advice to kids about eating healthy.

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Joe Bonomo: Beautify Your Figure

Joe Bonomo, a mid-century Hollywood fitness and beauty expert published numerous booklets and workbooks on how to achieve health and beauty. “Beautify Your Figure” is contained in “The Golden Dozen” Little Pocket Manuals from the 1960s. Click the booklet for some samples.

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Vintage 1950s Knox Diet

Inside one of my vintage diet booklets from the 1950s is the “Choice-Of-Foods” diet from Knox Gelatine. As to be expected, aspics, food molds and other forms of “gel cookery” are an integral part of the diet and recipes are provided. In addition to the meals, gelatin drinks are touted as between meal snacks, such as a cold glass of gelatin with 3/4 cup fruit juice or, served hot when mixed with broth. The Knox “Booster” drink contains 3-6 tablespoons of dry milk.

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Vintage Lane Bryant Diet

There was a time in the late 1950s/early 1960s when Lane Bryant suggested to their customers that they be mindful of the calories in their desserts! Beauty: A Matter of Balance in Fashions and Foods is a Lane Bryant diet booklet co-branded with “D-Zerta.”

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