1950s “Don’ts For Dieters” Booklet: Advice from the Stars

Here are some wise Hollywood “diet don’ts” followed by their own “dos” from Alfred Hitchcock and Doris Day found in my booklet printed circa 1959 by National Research Bureau:

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Sylvia of Hollywood: Chill Out

Successful weight loss and overall well-being requires that we practice stress reduction. If you’re stressed it will be more difficult to stick to a new eating routine. Here are some tips from Sylvia:

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No More Alibis!

Are you one of the millions of people whose resolution for the New Year is to lose weight? Are you tired of all of the new claptrap and never-ending studies that suggest being overweight has nothing to do with how much you eat, or move, or don’t move? Are you looking for old-fashioned advice that works if you work it 30s Hollywood style?

Sylvia of Hollywood is here from the 1930s to rescue your figure! Continue reading “No More Alibis!”

Joe Bonomo: Beautify Your Figure

Joe Bonomo, a mid-century Hollywood fitness and beauty expert published numerous booklets and workbooks on how to achieve health and beauty. “Beautify Your Figure” is contained in “The Golden Dozen” Little Pocket Manuals from the 1960s. Click the booklet for some samples.

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Mama Cass Elliot “Diet”

From What A Way To Lose, 1969: “I’ve invented a fabulous new diet. It costs only $2,000 for each pound you lose. It also weakens your natural resistance to disease. I can’t guarantee it, but the Mama Cass Diet can give you acute tonsillitis, hemorrhaging vocal cords, mononucleosis and a dangerous case of hepatitis. At least that’s what it did for me. I lost my health–and more than a quarter of a million dollars in earnings as a singer.”