I have a groovy nutrition booklet for kids from 1971 called Mystery at the Food Power Tower published by the “National Live Stock and Meat Board.” Other than a creepy clown that prohibits adults from entering the tower with their children (and parents who entrust them to the clown), it offers some sensible, straight-forward advice to kids about eating healthily.
Joe Bonomo, a mid-century Hollywood fitness and beauty expert published numerous booklets and workbooks on how to achieve health and beauty. “Beautify Your Figure” is contained in “The Golden Dozen” Little Pocket Manuals from the 1960s.
Here are a couple of samples from within:
Celesta “Dolly Dimples” Geyer’s reflections on life as the circus side show “fat lady” and her quest to save her life by losing weight are shared in her 1968 book. Ms. Geyer lost over 400 pounds and was entered in the Guinness Book of World records as “The World’s Greatest Dieter.”
I’m offering a copy from my personal collection that comes with the original dust jacket. It’s in very good pre-owned condition with no odors, tears or stains. Binding is tight. $75 includes shipping. US shipping only. Please send a message through the contact form to request a PayPal invoice.
Check out the graphics and instructions for how to win “Fat Boy” Elmer Wheeler’s Parker Brothers game. By the way, he gave himself the “Fat Boy” nickname and even wrote a book with the title “The Fat Boy’s Book.”
Why does the current “body positivity” movement appear to be mostly focused on younger women, often posing closely together, in their undergarments? Do you have to be under 35 to feel good about your body? Is it possible to be modest yet love your body, or do you have to strip down and showcase yourself online and off to prove that you feel good about what your body looks like?
“Your food today shapes your figure tomorrow.”
“Such wonderful fun to win!”
The Special K ad from 1959 on the left is quite cheerful, isn’t it? A happy father, smiling moms, a cute baby and healthy benefits are being promoted without any mention of it being a tool for weight loss. Wholesome stuff. I find the ad on the right from the 2013 Ladies Home Journal to be rather…gross.
Inside one of my vintage diet booklets from the 1950s is the “Choice-Of-Foods” diet from Knox Gelatine. As to be expected, aspics, food molds and other forms of “gel cookery” are an integral part of the diet and recipes are provided. In addition to the meals, gelatin drinks are touted as between meal snacks, such as a cold glass of gelatin with 3/4 cup fruit juice or, served hot when mixed with broth. The Knox “Booster” drink contains 3-6 tablespoons of dry milk.