Elmer Wheeler’s 1950s Fat Boy’s Diet Game

Check out the graphics and instructions for how to win “Fat Boy” Elmer Wheeler’s Parker Brothers game. By the way, he gave himself the “Fat Boy” nickname and even wrote a book with the title “The Fat Boy’s Book.”

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1970s Weight Watchers on Body Positivity

Why does the current “body positivity” movement appear to be mostly focused on younger women, often posing closely together, in their undergarments? Do you have to be under 35 to feel good about your body? Is it possible to be modest yet love your body, or do you have to strip down and showcase yourself online and off to prove that you feel good about what your body looks like? 

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Kellogg’s Special K Cereal Ads: 1950s vs Now

The Special K ad from 1959 on the left is quite cheerful, isn’t it? A happy father, smiling moms, a cute baby and healthy benefits are being promoted without any mention of it being a tool for weight loss. Wholesome stuff. I find the ad on the right from the 2013 Ladies Home Journal to be rather…gross.

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Mr. Peanut’s 1970s Vintage Diet

Here we have a glimpse of vintage diets through the Monocle of Mr. Peanut. The present-day CDC advises kids to NOT count calories: So, should you “count calories?” Nah. It’s easiest to just follow a healthy eating style and pay attention to your body. Mr. Peanut begs to differ and suggests kids take note of the calories they consume, and why:

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Vintage 1950s Knox Diet

Inside one of my vintage diet booklets from the 1950s is the “Choice-Of-Foods” diet from Knox Gelatine. As to be expected, aspics, food molds and other forms of “gel cookery” are an integral part of the diet and recipes are provided. In addition to the meals, gelatin drinks are touted as between meal snacks, such as a cold glass of gelatin with 3/4 cup fruit juice or, served hot when mixed with broth. The Knox “Booster” drink contains 3-6 tablespoons of dry milk.

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Mama Cass Elliot “Diet”

From What A Way To Lose, 1969: “I’ve invented a fabulous new diet. It costs only $2,000 for each pound you lose. It also weakens your natural resistance to disease. I can’t guarantee it, but the Mama Cass Diet can give you acute tonsillitis, hemorrhaging vocal cords, mononucleosis and a dangerous case of hepatitis. At least that’s what it did for me. I lost my health–and more than a quarter of a million dollars in earnings as a singer.”

Marilyn Monroe’s Diet

You’re in for a treat! I own a copy of the September 1952 Pageant Magazine with the pictorial spread on Marilyn Monroe’s article “How I Stay in Shape.” It has been circulated on the web before but the site that hosted the original scans appears to have gone offline. Since then numerous blogs and articles have lifted those scans (you can tell because they all have the same dog ear creases and markings.) I have scanned the article in much larger file size.

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Cellulite: A Modern Issue?

Out of my hundreds of vintage diet books and thousands of pages of women’s magazines I have not seen a single mention of the word “cellulite” until this April 15th, 1968 issue of Vogue. Is that because women were free of cellulite, or was it present but not seen as something to scrutinize and for which we should feel ashamed?

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