Check out the graphics and instructions for how to win “Fat Boy” Elmer Wheeler’s Parker Brothers game. By the way, he gave himself the “Fat Boy” nickname and even wrote a book with the title “The Fat Boy’s Book.”
Why does the current “body positivity” movement appear to be mostly focused on younger women, often posing closely together, in their undergarments? Do you have to be under 35 to feel good about your body? Is it possible to be modest yet love your body, or do you have to strip down and showcase yourself online and off to prove that you feel good about what your body looks like?
“Your food today shapes your figure tomorrow.”
“Such wonderful fun to win!”
The Special K ad from 1959 on the left is quite cheerful, isn’t it? A happy father, smiling moms, a cute baby and healthy benefits are being promoted without any mention of it being a tool for weight loss. Wholesome stuff. I find the ad on the right from the 2013 Ladies Home Journal to be rather…gross.
Inside one of my vintage diet booklets from the 1950s is the “Choice-Of-Foods” diet from Knox Gelatine. As to be expected, aspics, food molds and other forms of “gel cookery” are an integral part of the diet and recipes are provided. In addition to the meals, gelatin drinks are touted as between meal snacks, such as a cold glass of gelatin with 3/4 cup fruit juice or, served hot when mixed with broth. The Knox “Booster” drink contains 3-6 tablespoons of dry milk.
You’re in for a treat! I own a copy of the September 1952 Pageant Magazine with the pictorial spread on Marilyn Monroe’s article “How I Stay in Shape.” It has been circulated on the web before but the site that hosted the original scans appears to have gone offline. Since then numerous blogs and articles have lifted those scans (you can tell because they all have the same dog ear creases and markings.) I have scanned the article in much larger file size.
There was a time in the late 1950s/early 1960s when Lane Bryant suggested to their customers that they be mindful of the calories in their desserts! Beauty: A Matter of Balance in Fashions and Foods is a Lane Bryant diet booklet co-branded with “D-Zerta.”
Out of my hundreds of vintage diet books and thousands of pages of women’s magazines I have not seen a single mention of the word “cellulite” until this April 15th, 1968 issue of Vogue. Is that because women were free of cellulite, or was it present but not seen as something to scrutinize and for which we should feel ashamed?